#SuperChats: Patrícia Prates
Passionate marketing with a dash of courage

Patrícia Prates is a marketing leader who coordinated a variety of amazing projects in industries like technology, banking, software development and hospitality. When Superbet entered the highly competitive and thrilling Brazilian market, Patrícia knew that this will be her next challenge – to 
build up our brand in Brazil and empower people to discover the thrill of being Super.

Our interview with Patrícia was a sparkling conversation about life and career choices, discovering her vision on creating strong teams and understanding how she approaches every challenge with the right mindset.

To be perfectly honest, securing an organization follows pretty much the same principles if you’re a hotel chain or a high-tech company. Principles which I tried to outline in the previous answer. Differences lie with technologies being used, architecture of the infrastructure, compliance with regulators and priorities.

I have taken part, both as a speaker as well as attendee, in close to a hundred security events over the years and I cannot stress enough the importance of participating. And just to be clear, you should go even if you don’t work in security.

You have an almost unique opportunity to learn about how hackers think, how easy it is to defeat the most hardcore security systems and how to develop a certain way of thinking that can benefit your daily life. All from the actual experts in the field.

On a personal level, I developed a close friendship with many researchers in the security community. DefCamp is the biggest and most important security conference in Eastern Europe, and I’d like to take this opportunity to thank and congratulate everyone working hard to make it such an incredible place to hang out with friends and learn.

I’m a strong believer in the famous “hire A+ people” principle and I expect everyone working with me to have experience and know-how far superior to mine in their respective fields. I don’t believe in hierarchy, or a chain of command and I fundamentally believe in a flat organization where absolutely everyone has responsibilities and competencies. Virtually everyone in the cybersecurity team is a natural born leader with initiative and vision. This type of empowerment enables them and me to constantly grow and be better.