Super announces the signing of the acquisition agreement for Maxbet’s operations in Romania and Malta

Super Technologies announces the signing of the acquisition agreement for Maxbet Romania and Maxbet Malta. The transaction supports the company’s sustainable growth plans across the Central and Eastern European (CEE) region.

Upon completion of the acquisition, Super will take over Maxbet’s operations and customer portfolio, while also integrating the brand into its entertainment ecosystem.

The transaction was signed earlier this week, and its completion is subject to approval by the Competition Council. The financial terms of the transaction will remain confidential, in accordance with the agreement between the parties.

Adam Lamentowicz, Chief Commercial Officer CEE, Super, stated:

“The acquisition of Maxbet aligns with our consolidation strategy in the CEE region and strengthens our ability to build a competitive entertainment ecosystem tailored to the expectations of customers in each market.

Romania is a key pillar of our growth strategy, and this transaction enables us to accelerate both operational and commercial development through a diversified brand portfolio and a well-defined customer community.”

Manuel Bauer, CEO, Maxbet Online, added:

“Romania is one of the most competitive gaming markets in Europe, and reaching this point reflects a period of focused execution, continuous improvement and dedication at Maxbet.

Integration into the Super Group marks the next phase of that evolution. Combined with Super’s resources and technology platform, and our joint operational expertise, Maxbet brings proven local execution and deep product experience. This reinforces the foundations of the Maxbet brand and enables us to further elevate the experience for our customers across both digital and retail, while ensuring continuity, stability, and long-term opportunity for our people.”

Maxbet customers will continue to benefit from uninterrupted access to existing services, as well as gradual access to the extended resources and capabilities of Super’s entertainment platform. The integration will focus on enhancing the customer experience, while ensuring high standards of operational excellence, compliance, responsible gaming, and personal data security.